“Rock-a-billboard” Pepsi ads
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If you stay in Canadian megacities Toronto and Vancouver, and that you find a hole in those ad billboard, don’t put your chewing-gum in it. BBDO, the ad agency, would prefer you to plug your headphone instead.
By far, those billboards are the most original idea of the ad campaign for Pepsi Access that will run until the end of the summer. You plug your earset and immediately listen to 30 seconds of the tune showed on the ad.
Those ideas unveil what advertising is heading into. Interactivity. French billboard manufacturer JC Decaux already jumps in the bandwagon, providing ad supports that text message people. With the lowering of communications, the next step will most likely be voice messages.
(via sagags)
Jun 8, 2006 | By Nuno
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