Jajah ad-supported calls in Europe
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For several months, Jajah has championed the ‘free’ calls concepts for everyone, with the concept of callback (featured at DemoFall 06 in picture). People can call anyone with a landline after they ignite the phone call from their website. There’s was a restriction so far; only Jajah registered users could do so. But in Germany and Austria, the VoIP startup is going to open an oasis of “free call to unregistered users”.
Jajah is offering its service via a series of 3 partnerships signed with three large media companies in German and Austria. “Those companies — Bild, Germany’s largest newspaper; ProSiebenSat1, which owns two major German TV stations, and NewsAT, an Austrian station — will spend 7 million euros to advertise Jajah’s Internet phone service (they will point people to their own web pages, which will have a co-branded Jajah service from which people can make calls),” reports VentureBeat.
The ad-supported strategy may be questionable. But Jajah may just clear the trend: Phone calls would end up in a free/ad-supported calls on PC; Low-cost, charged phone calls from cellphones.
Dec 18, 2006 | By Nuno
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